The Iceberg Metaphor Shows That Many Customers Try to Negotiate

question 29

Multiple Choice

The iceberg metaphor shows that many customers try to negotiate on price because:

• A)price is often inflated to attempt to maximize profits for the company
• B)price is the most easily quantifiable characteristic of any product
• C)they were trained to negotiate on price and price alone
• D)they feel that they are not fulfilling their duties as buyers if they do not attempt to get lower prices
• E)they do not realize that other factors,such as service and terms,can be more important to satisfaction in the long-haul

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Definitions:

1980s

The decade spanning from January 1, 1980, to December 31, 1989, marked by significant global economic, political, and cultural events.

Modern Banking

The contemporary financial system involving banks that offer a wide range of services, including deposits, loans, investment services, and electronic banking, characterized by regulatory frameworks and technological advancements.

Goldsmiths' Receipts

Historical documents representing deposit certificates issued by goldsmiths to denote ownership of gold or silver deposited with them.

Gold Coins

A type of currency made almost exclusively from gold, historically used as legal tender in various transactions.