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Johan Yee has been a sales representative at a medium-sized textbook publishing house for five years.He has just been promoted by the sales director of his company to sales manager of a new territory they are opening up.As sales manager,he is tasked with hiring and training three new sales representatives for his team.
-Soon after receiving the promotion,Johan is approached by the administrative assistant of his former sales unit.She tells him that she wants to join his team as a sales representative.She points out that she has solid knowledge of the products and company procedures already,and that he knows that she is a hard worker.What other benefit would there be to Johan in hiring her as a sales representative?
Attribution Theories
Psychological theories that try to explain how people determine the causes of behavior, whether their own or someone else's.
Halo Effect
A cognitive bias in which an observer's overall impression of a person influences their feelings and thoughts about that person's character or properties.
Horn Effect
A cognitive bias where a negative trait of a person disproportionately influences one's perception of them, often overshadowing their positive attributes.
Differing Cultural Backgrounds
The variety of experiences and perspectives that individuals bring into interactions, stemming from their unique cultural heritage.
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