The Training Programs of Both Small and Large Marketing Firms

question 68

Multiple Choice

The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line,company marketing strategies,territory information,and business trends. What are the other two?

• A)knowledge of personal selling skills;in-field sales training with supervision
• B)knowledge of personal selling skills;knowledge of self and others
• C)knowledge of company policies,procedures and benefits;stress management
• D)explanation of compensation methods;in-field sales training with supervision
• E)attitudes toward the company,its products,and its customers;application of personal selling principles and practices

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Definitions:

Price Floor

A government or group-imposed price control or limit on how low a price can be charged for a product, above the equilibrium price.

Consumer Surplus

The discrepancy between the total price consumers are willing to pay for a service or good versus what they actually spend on it.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service compared to what they actually pay.

Consumer Surplus

The difference between the total amount that consumers are willing to pay and the total amount they actually pay.