The Process by Which Media Influence Often Occurs Through Opinion

question 60

Multiple Choice

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as:

• A)the sleeper effect.
• B)an indirect channel of communication.
• C)the opinion leader effect.
• D)a two-step flow of communication.

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Definitions:

Biologically Influenced

Characteristics or behaviors that are affected or determined by genetic, biochemical, or physiological factors.

Androgyny

Possessing both male and female characteristics.

Gender Schema

A cognitive framework that organizes information pertaining to gender, influencing how individuals process and interpret gender-related information.

Sexual Orientation

A person's pattern of emotional, romantic, or sexual attraction to others, based on their gender.