Which of the Following Forms of Online Advertising Is Growing

question 68

Multiple Choice

Which of the following forms of online advertising is growing the fastest?

• A)paid search
• B)sponsorships
• C)video
• D)rich media

---

Definitions:

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow that is often depicted as a pyramid with five levels of needs, ranging from basic physiological needs at the bottom to self-actualization at the top.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind shared among beings of the same species, housing archetypes.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, thereby influencing the likelihood of that behavior being repeated.