Sumptuous Supermarket Has Large Amounts of Data About Its Customers

question 35

Multiple Choice

Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

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Definitions:

Social Exchange Theory

A theory proposing that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs in interactions.

Comparison Level

In social psychology, a standard by which people evaluate the quality of their relationships, based on past experiences.

High School

An educational institution that provides secondary education and marks the stage before one enters tertiary education or employment.

College Students

Individuals enrolled in an institution of higher education, aiming to achieve degrees or certifications at various academic levels.