Sumptuous Supermarket Has Large Amounts of Data About Its Customers

question 35

Multiple Choice

Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

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Definitions:

Acid-catalyzed Enolization

A chemical reaction where an acid catalyst promotes the conversion of a carbonyl compound to its enol form, involving the relocation of a proton.

Acetaldehyde

A volatile, colorless, and flammable liquid with a pungent odor, used as an intermediate in the synthesis of acetic acid, perfumes, and flavors.

Base-catalyzed Enolization

A chemical process in which a base catalyzes the conversion of a carbonyl compound to its enol form, usually as a key step in forming more reactive enolate ions.

Acetaldehyde

A volatile, colorless, and pungent compound used in the manufacture of acetic acid, perfumes, and flavors.