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Armand Conducts a Study for His Research Method Class

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Armand conducts a study for his research method class. He is curious as to whether watching romantic movies makes people more committed to their romantic relationship. He collects a sample of men in dating relationships and divides them into two groups. One group watches a 5-minute clip of a movie in which the main characters are having a romantic first date. The second group watches a 5-minute clip from the same movie in which the main characters break up. After the participants watch the movie clip, they are then asked to write a sentence about their relationship. Armand counts the number of uses of the words we and us as a measure of commitment. After conducting the study, he finds that there is not a statistically significant difference between his two groups.
Armand's professor suggests that the null effect may be due to insufficient between-group variance. Describe two ways that Armand's study may have had poor between-group variance.

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Definitions:

Direct Costs

Expenses that can be directly traced to the production of a specific good or service, such as materials and labor.

Economic Profit

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs, measuring the firm's overall financial performance.

Entrepreneurial Alertness

An entrepreneur's ability to notice and take advantage of new business opportunities not seen by others.

Barriers Entry

Obstacles companies must overcome to enter a particular market, which may include high startup costs, regulation, or strong competition.

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