What Type of Orientation to Marketing Does a Firm Have

question 119

Multiple Choice

What type of orientation to marketing does a firm have if it fails to consider whether what the firm - manufactures most efficiently also meets the needs of the marketplace?

• A)customer
• B)product
• C)market
• D)production

---

Definitions:

Exercise Price

The predetermined price at which the holder of an option can buy (for a call option) or sell (for a put option) the underlying asset.

Call Options

Call options are financial contracts that give the option buyer the right, but not the obligation, to buy a specified quantity of an asset at a predetermined price within a set time frame.

Risk-Free Rate

The theoretical rate of return of an investment with zero risk, typically represented by the yield on government securities such as Treasury bills.

Striking Price

The predetermined price at which the holder of an option contract can buy (call) or sell (put) the underlying asset.