Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 114

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?

• A)one-to-one marketing
• B)transaction marketing
• C)transformational marketing
• D)relationship marketing

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Definitions:

Charities

Organizations dedicated to furthering a particular social cause or advocating for a shared point of interest, typically operating on a non-profit basis.

Negative Externalities

Unintended and uncompensated costs imposed by one party’s actions on others not involved in the action, often leading to market failure.

Market Failure

A scenario in which the distribution of goods and services through an unregulated market leads to inefficiency, frequently resulting in a decrease in overall societal well-being.

Government Policies

Strategies and actions taken by a government to govern, direct, or regulate a community, country, or economy.