One of the Reasons Given for the Decline of the Passenger

question 113

Multiple Choice

One of the reasons given for the decline of the passenger rail industry is that the industry defined its mission as trains and not as transportation sources.What did the railroad industry fail to do?

• A)define its mission in terms of the benefits its customers seek
• B)convince airline and car passengers to switch to rail
• C)realize "customers only want what they know"
• D)have a sales orientation

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Definitions:

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Brand

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