Canadian Smoked Turkey,Inc

question 23

Multiple Choice

Canadian Smoked Turkey,Inc.is mail-order business that operates without any advertising.It does not accept credit cards and has no toll-free number for customers to call.It may be old-fashioned but it is also a very profitable company with thousands of loyal customers-some of whom have ordered from Canadian Smoked Turkey every year for the last 50 years.What does Canadian Smoked Turkey probably use to maintain these long-term ties to its customers?

• A)reactive marketing
• B)synergistic management
• C)relationship marketing
• D)promotional marketing

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Definitions:

Task Forces

Temporary groups established to accomplish a specific objective, often bringing together expertise from different areas.

Cross-functional Teams

Teams composed of members from different departments or functional areas within an organization, working together towards a common goal.

Virtual Teams

Teams that operate and collaborate primarily through electronic communications technology.

Task Forces

Temporary groups formed to achieve a specific goal or to solve a particular problem within an organization.