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In 1995,Chrysler Corporation Launched the First Complete Remake of Its

question 101

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In 1995,Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were redesigned with more curves on the outside and more space on the inside.One of Chrysler's goals was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-When Chrysler first launched the minivan,the company offered only one version and was focused on generating sales volume through intensive advertising.This approach suggests the company had which type of orientation?

Definitions:

Qualitative Research

A research method focused on understanding phenomena through observing and interpreting non-numerical data, such as interviews, observations, and texts.

Data

Quantitative or qualitative information collected for reference, analysis, or to serve as the basis for decision-making.

Information

Data that is processed, organized, and presented in a manner that makes it meaningful to the recipient.

Knowledge

Information, understanding, or skill that one gets from experience or education.