Procter & Gamble Decided to Address the Fact That Chinese

question 136

Multiple Choice

Procter & Gamble decided to address the fact that Chinese Canadian women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to supermarkets,parking mobile mammography vehicles in grocery store parking lots and inviting shoppers in for free X-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.What type of orientation did P&G adopt to achieve this goal?

• A)promotional
• B)societal marketing
• C)customer
• D)marketing

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Definitions:

Plan Contribution

Money added to a retirement or pension plan, either by individuals or employers, to save for the future.

Actuarially Determined

Calculated using actuaries' methods and assumptions, typically in the context of pension plans and insurance.

Discount Rate

The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows or investments.

Pension Plan

A retirement plan that requires an employer to make contributions into a pool of funds set aside for a worker's future benefit.