Many Companies Are Improving Plant Tours and Making Store Visits

question 5

Multiple Choice

Many companies are improving plant tours and making store visits more exciting to increase customer loyalty.For example,at the Crayola Factory,kids watch how crayons are made and then play with their favourite colours in a 20,000 square-foot discovery centre.Employees circulate to ensure visitors have a wonderful time.What plays a key role in Crayola's implementation of the marketing concept?

• A)customer-oriented personnel
• B)a sales orientation
• C)a societal marketing orientation
• D)customer outreach

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Definitions:

Fixed Expenses

Costs that do not change with the level of production or sales over a short period, such as rent or salaries.

Break Even

A financial situation where total costs equal total revenues, resulting in no net profit or loss.

Break-Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for the business.

Monthly Unit Sales

The total number of units of a product sold by a company in one month.