Research Has Shown That Young People Below the Age of 15

question 62

Multiple Choice

Research has shown that young people below the age of 15 do not use the familiar red ketchup as much as older individuals.To capture this market,Heinz markets blue-,purple- and green-coloured ketchup.The ketchups have an exotic look,which Heinz hopes will appeal to this market.It still tastes like the old red variety.Since this is not really a new product,just an attempt to reach a new target market,which type of strategy does it exemplify?

• A)market development
• B)product development
• C)market penetration
• D)product penetration

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Definitions:

Lipostatic Theory

A theory suggesting that body fat regulation is achieved through a feedback mechanism that controls food intake and energy expenditure.

Sensory Specific Satiety

The reduced desire to continue consuming a particular food due to the sensory properties (taste, smell, etc.) of that food.

Variability Hypothesis

A now-discredited theory that suggested there is greater variability in physiological and intellectual development among males than among females.

Ventromedial Hypothalamus

A region of the brain involved in regulating hunger, satiety, and energy homeostasis.