As Technology Continues to Offer More Methods for Shopping on the Internet,manufacturers

question 146

Multiple Choice

As technology continues to offer more methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,manufacturers and retailers cannot intelligently plan for the future unless marketing managers understand which of the following?

• A)their competitive advantage
• B)the lastest technological innovations
• C)how consumers are assimilating new technology
• D)changing social attitudes toward shopping

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Definitions:

Credit for Returns

Refunds issued to customers or credits applied against customer accounts for returned goods or services.

Discount Period

The timeframe in which a buyer can pay less than the full invoice amount due to taking advantage of a sales discount offered by the seller for early payment.

Full Settlement

This term refers to the complete payment or resolution of an outstanding debt, account, or contractual obligation.

FOB Shipping Point

A term used in shipping contracts to indicate that the seller is responsible for delivering goods to a shipping point, and the buyer is responsible for all costs and risks of loss or damage to goods from that point forward.