The Development of a Target Market Strategy Begins with a Market

question 114

True/False

The development of a target market strategy begins with a market opportunity analysis (MOA).

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Definitions:

True

In accordance with fact or reality, not false or erroneous.

Empirical Reasoning

The process of drawing conclusions based on observation or experiment rather than theory alone.

Hypothesis

A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.