Blogs Created by Consumers Can Be Used to Assess Customer

question 113

Multiple Choice

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in which factor of the external environment?

• A)psychographic
• B)technological
• C)competitive
• D)demographic

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Definitions:

Nonrenewable Natural Resources

Natural resources that do not replenish at a sustainable rate within a human lifetime, such as fossil fuels, minerals, and metals.

Productive Inputs

The resources used in the production of goods and services, including labor, capital, and raw materials.

Biodiesel

A renewable, bio-based fuel that is produced from vegetable oils, animal fats, or recycled greases, suitable for use in diesel engines.

Economically Viable

A state or condition in which an activity or entity is capable of generating enough income to cover its expenses, sustainably over time.