The External Environment Is a Strong Influence on a Target

question 43

Multiple Choice

The external environment is a strong influence on a target market.What can it be a source of for the marketing manager?

• A)opportunities and threats
• B)threats and strengths
• C)environmental loopholes
• D)opportunities and weaknesses

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Definitions:

MU-to-P Ratio

The ratio of marginal utility (MU) to price (P), used in consumer choice theory to determine the optimal consumption bundle.

MU ᵦ/P ᵦ Ratio

Represents the marginal utility of good B (MUᵦ) divided by its price (Pᵦ), used in consumer theory to analyze optimal consumption points.

TP or MP Curves

Total Product (TP) and Marginal Product (MP) curves are graphical representations in economics that illustrate the total output produced and the additional output from employing one more unit of a resource, respectively.