Anderson Owns Three Dogs,loves to Cook,is a Member of a City

question 96

Multiple Choice

Anderson owns three dogs,loves to cook,is a member of a city arts commission,enjoys talk radio,likes to ride motorcycles,and is a rodeo competitor.All of these diverse needs and interests influence his choices of the goods and services he buys.What does Anderson have?

• A)a component lifestyle
• B)a demographically oriented lifestyle
• C)a multicultural orientation
• D)a fragmented-market orientation

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Definitions:

School of Thought

A collection or group of people who share common characteristics of opinion or outlook of a philosophy, discipline, belief, social movement, economics, cultural movement, or art movement.

Multifactorial Approach

An analytical strategy considering multiple factors or causes in understanding phenomena or outcomes.

Situational Factors

External influences that affect an individual's behavior or performance in a given context or environment.

Personal Factors

Characteristics or qualities relating to an individual that can influence their behavior, decisions, and interactions with the environment.