Kraft Salad Dressing Has Just Finished Developing a Marketing Plan

question 181

Multiple Choice

Kraft Salad Dressing has just finished developing a marketing plan for a new line of low-carb salad dressings.After selecting the target market and specifying the elements of the marketing mix,what should be done next?

• A)set marketing objectives that are realistic and have a time frame
• B)get employees to do the work necessary to put the marketing strategy into action
• C)plan every action program and contingency plan
• D)research the magnitude of the low-carb trend

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Definitions:

Ledger

A comprehensive collection of a company’s financial accounts, recording all transactions and financial activities.

Supplies

Assets consumed or used in the operating activities of a business, often categorized as either office supplies or operational supplies.

Cash

Cash refers to money in the physical form of currency, such as banknotes and coins, which is used to conduct transactions.