Which of the Following Statements Best Describes a Proper Marketing

question 143

Multiple Choice

Which of the following statements best describes a proper marketing audit?

• A)Marketing audits are to be performed only once.
• B)The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C)Marketing audits are performed only after a major crisis.
• D)Marketing audits simply examine the external environment in which a company operates.

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Definitions:

Solidarity Theory

Suggests that social movements are social organizations that emerge when potential members can mobilize resources, take advantage of new political opportunities, and avoid high levels of social control by authorities.

Resource Mobilization

Resource mobilization is the process of gathering the necessary resources, such as funds, volunteers, and information, for a group or movement to achieve its goals.

Breakdown Theory

A sociological theory that explains social movements as the collective response of individuals to structural weakness, disruption, or strain in society.

Resource Mobilization Theory

A theory in social movements suggesting that the success of social movements depends on their ability to gather resources, such as time, money, and organizational skills.