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What Are the Two Types of Online Focus Groups

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What are the two types of online focus groups?


Definitions:

Open Innovation

An approach where companies are encouraged to adopt both internal and external ideas, along with using both internal and external routes to reach the market, in order to further their technological progress.

Broadcasting

The dissemination of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one employing the electromagnetic spectrum (radio waves), in a one-to-many model.

Process Innovation

The act of implementing new or significantly improved production or delivery methods.

Open Innovation

A business model that encourages sharing ideas and innovations with others outside the organization to accelerate development and leverage external expertise.

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