A Number of Plastic Surgery Groups Are Making Use of Loyalty

question 116

Multiple Choice

A number of plastic surgery groups are making use of loyalty cards.Patients who have five procedures performed at their offices will receive either a free procedure or a discount off another more complex surgical procedure.Aimed at patients who get maintenance treatments such as Botox or regular face peels,the loyalty cards may be used toward any type of surgical procedure.Which type of segmentation is this?

• A)demographic
• B)benefit
• C)usage-rate
• D)economic

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Definitions:

United Nations Convention

A formal agreement or treaty developed and adopted by member states of the United Nations on various global issues.

Proposal

A formal offer or plan put forward for consideration or discussion by others.

Obligations

Duties or commitments imposed by law, contract, or one's conscience.

Governmental Contracts

Legal agreements between government entities and private parties or other government agencies, primarily for the procurement of goods, services, or construction.