After a Need or Want Is Recognized,a Consumer May Be

question 7

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?

• A)evaluation of alternatives
• B)information search
• C)cognitive dissonance
• D)consideration stage

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Definitions:

Differential Aptitude Test (DAT)

A standardized test designed to assess an individual's potential to succeed in various academic and vocational areas.

Mathematics

A broad area of study concerning numbers, quantities, shapes, and patterns along with the logical operations and relationships between them.

Achievement Test

An examination designed to measure a person's knowledge, skills, or accomplishment in a particular area or subject.

Aptitude Test

A standardized test designed to measure a person's ability to acquire skills or knowledge in a specific domain or area.