Studies of How Consumers Relate to Internet Entertainment Classify Them

question 43

Multiple Choice

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will exist one day.What does this describe of the "Mouse Potatoes"?

• A)self-image
• B)cultural bias
• C)lifestyle
• D)demographics

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Definitions:

Sales Promotion

Sales promotion consists of short-term incentives to encourage the purchase or sale of a product or service.

Long Term

Referring to an extended period of time, often focusing on strategic planning, investments, or goals that will take several years to achieve.

Customer Interest

The preferences, needs, and desires of consumers that influence their purchasing decisions.

Marketing Channels

The pathways through which goods and services flow from producer to the end consumer.