It Is Almost 30 Degrees Outside,and Ed Is on His

question 53

Multiple Choice

It is almost 30 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a 12-pack of Coke.
-Refer to Coca-Cola.Which type of consumer buying decision does Ed's Coke purchase best represent?

• A)routine response behaviour
• B)limited decision making
• C)extensive decision making
• D)situation behaviour

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Definitions:

Environmental Influences

The various external factors that can impact an individual's behavior, development, and life outcomes, including social, cultural, and physical environments.

Narcissistic Trait

A personality characteristic involving an inflated sense of self-importance, need for admiration, and lack of empathy for others.

Oedipus Complex

The Oedipus complex is a concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy and rivalry toward the same-sex parent.

Reality Principle

A psychoanalytic concept that refers to the ability of the ego to address the demands of the environment in a realistic manner, balancing the id's desires with the external world's constraints.