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E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

question 155

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E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.Chinese brides want elaborate red gowns,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.Which procedure does E&V Bridal Studios use to divide its large market?


Definitions:

Cross-Cultural

Cross-cultural pertains to the comparison or interaction between different cultures, aiming to understand their differences and similarities.

Educational Opportunities

Availability of environments and resources for learning and gaining knowledge.

Mental Health Issues

Conditions that affect a person’s mood, thinking, behavior, and ability to relate to others.

Ethnic Group

A community or population made up of people who share a common cultural background, heritage, language, or religion, which distinguishes them from other groups.

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