E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

question 205

Multiple Choice

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.What type of segmentation strategy does the wedding consultant use?

• A)geographic marketing
• B)undifferentiated targeting
• C)multisegment marketing
• D)concentrated targeting