ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 152

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.By helping parents who want to protect the innocence of their children,which type of segmentation is ProtecTV using?

• A)benefit
• B)demographic
• C)geodemographic
• D)competitive

Grasp the impact of debt financing on a firm's value and the cost of capital when taxes are considered.

Recognize the difference between business risk and financial risk, and their determinants.

Understand how the optimal capital structure minimizes the weighted average cost of capital (WACC) and maximizes firm value.

Analyze the implications of the static theory of capital structure on financial decision-making.

---

Definitions:

Merchandising Company

A business that purchases finished goods for resale, aiming to make a profit without changing the form of the goods.

Cost of Goods Sold

The direct costs related to the production of the goods that a company sells, including materials and labor.

Indirect Manufacturing Cost

Costs that are not directly traceable to specific units produced, such as utilities or rent for manufacturing facilities.

Relevant Range

The scope of activity within which the assumptions about fixed and variable cost behaviors hold true.