The United Way Wants to Identify Segments by Their Readiness

question 157

Multiple Choice

The United Way wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is the first segmentation criterion problem that would greet this proposal?

• A)responsiveness
• B)identifiability and measurability
• C)accessibility
• D)responsibility

---

Definitions:

System Scope

The boundary that defines the extent of a system's functionalities, objectives, and the users it supports.

Sophisticated Management Tools

Advanced software or methodologies used by managers to improve efficiency, productivity, or decision-making in organizations.

Project Uncertainty

The degree of unpredictability in achieving the project outcomes due to unknown variables or factors that can affect the project's scope, schedule, cost, and quality.

Ordered System

A structured arrangement of components or processes according to a specific sequence or set of rules.