What Do Marketers Use to Segment Markets Because This Information

question 115

Multiple Choice

What do marketers use to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behaviour?

• A)benefits
• B)psychographics
• C)demographics
• D)socio-cultural attributes

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Definitions:

Hyperopic

Pertaining to farsightedness, a condition where distant objects are seen more clearly than close ones due to the light rays focusing behind the retina.

Astigmatism

A common vision condition caused by an irregularly shaped cornea, resulting in blurred or distorted vision.

Fovea

A tiny indent in the eye's retina where vision is the sharpest.

Macula Lutea

A small, yellowish central area of the retina that is rich in cones and where visual acuity (sharpness) is highest.