Chandler Kumar Owns Two Antique Stores

question 197

Multiple Choice

Chandler Kumar owns two antique stores.One is in an upscale neighbourhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them.Which of the following best describes the type of differing strategy he is using?

• A)market integration
• B)segmentation
• C)targeting
• D)positioning

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Definitions:

Sensory Neuron

A type of neuron that transmits signals from sensory receptors towards the central nervous system, enabling the perception of stimuli.

Effector Organ

An organ that can respond to stimuli from the nervous system and cause an effect or change in the body.

Dorsal Root

The sensory division of a spinal nerve, which enters the spinal cord and transmits sensory data from the peripheral nervous system to the central nervous system.

Spinal Nerve

A nerve that emerges from the spinal cord, carrying motor, sensory, and autonomic signals between the spinal cord and the body.