Ayres Corporation Ayres Corporation Makes Airplanes

question 196

Multiple Choice

Ayres Corporation Ayres Corporation makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.
-Refer to Ayres Corporation.What type of targeting strategy is Ayres using?

• A)demand positioning
• B)concentrated targeting
• C)undifferentiated targeting
• D)multisegment targeting

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