Chandler Kumar Owns Two Antique Stores

question 197

Multiple Choice

Chandler Kumar owns two antique stores.One is in an upscale neighbourhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them.Which of the following best describes the type of differing strategy he is using?

• A)market integration
• B)segmentation
• C)targeting
• D)positioning

---

Definitions:

Debasement Tactic

A strategy of deliberately lowering one's status or value in the eyes of others to achieve a specific goal or influence outcomes.

Individualized Socialization

A tailored approach to integrating a person into a group, society, or organization, taking into account their unique characteristics and needs.

Disjunctive Tactics

Strategies used in decision making that involve solving problems with a single, optimal solution identified by a specific set of criteria.

Serial Tactics

Strategies or methods employed in sequence, one after the other, to achieve a particular goal or outcome.