The Difference Between One-To-One Marketing and the Traditional Mass Marketing

question 64

True/False

The difference between one-to-one marketing and the traditional mass marketing approach is difficult to articulate.

---

Definitions:

Heterosis

The phenomenon by which the offspring of two genetically distinct individuals exhibit qualities superior to the parents, commonly referred to as hybrid vigor.

Outbreeding

The practice of mating organisms from different populations or genetic backgrounds to increase genetic diversity and vigor.

Flynn Effect

The observed substantial and long-term increase in both fluid and crystallized intelligence test scores that have been measured in various parts of the world over the 20th century.

Flynn Effect

The observed rise over time in standardized intelligence test scores, attributed to various factors such as improved education and nutrition.