What Is a Segmentation Base (Or Segmentation Variable)? Name Four

question 20

Essay

What is a segmentation base (or segmentation variable)? Name four of the common segmentation bases used by marketers to segment consumer markets.

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Definitions:

Asset Turnover

A financial ratio indicating how efficiently a company uses its assets to generate sales.

Average Total Assets

A measure that calculates the mean value of a company's assets over a specific period, often used to assess how efficiently these assets are used.

Net Sales

The total revenue from goods or services sold less returns, allowances, and discounts.

Book Value

The value of an asset according to its balance sheet account balance, taking into account the cost of the asset minus any depreciation.