After the Market Segmentation Process,the Marketing Manager's Next Task Is

question 147

Essay

After the market segmentation process,the marketing manager's next task is to select one or more target markets.There are three general strategies for selecting target markets.Name and briefly define each of the three strategies.For each strategy,name one advantage and one disadvantage of using the strategy.

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Definitions:

Average Variable Costs

Calculated by dividing the total variable costs by the quantity of output produced; it's the variable cost per unit of output.

Average Variable Costs

an economic measure representing variable costs (expenses that change with production levels) averaged over a quantity of output.

Marginal Cost Curve

A graphical representation showing how the cost to produce one additional unit of a good changes as the production volume is increased.

Average Variable Cost Curve

A graph that displays how the variable cost per unit changes with changes in output level.