Products Such as Bleaches, Painkillers, Unleaded Regular Gasoline, and Some

question 159

Multiple Choice

Products such as bleaches, painkillers, unleaded regular gasoline, and some soaps are distinguished by minor differences, such as brand names, packaging, colour, smell, or "secret" additives. With these products, marketers attempt to convince customers their product is significantly different from the others and should therefore be demanded over competing brands. What are these marketers using?

• A)cannibalization
• B)product differentiation
• C)psychographic targeting
• D)integrated marketing

---

Definitions:

Ultimate Shape

The final form or structure something takes after all changes or developments have been completed.

Program On Negotiation

An inter-university consortium dedicated to developing the theory and practice of negotiation and dispute resolution, based at Harvard Law School.

Dispute Resolution

A process aimed at resolving conflicts between parties through negotiation, mediation, arbitration, or judicial methods.

Public Awareness

The extent to which the general population is informed about a particular issue, topic, or campaign.