Which Type of Test Typically Entails Showing Members of the Product's

question 152

Multiple Choice

Which type of test typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product,then taking these people to a mock or real store where their purchases are recorded?

• A)adoption-rate
• B)concept
• C)simulated (laboratory)market
• D)consumer juried

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Definitions:

Unconditional Positive Regard

An attitude of total acceptance and support toward another person, regardless of what they say or do, as conceptualized by psychologist Carl Rogers.

Client-Centered

A therapeutic approach developed by Carl Rogers emphasizing an individual's capacity for self-direction and understanding of their own development.

Paraphrase

To restate something using different words or phrases, typically to clarify the meaning or provide a simpler explanation.

Counterconditioning

A behavior therapy technique whereby a conditioned response is replaced with a new, more desirable response.