As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 107

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What does the organization's decision to use CRM marketing mean?

• A)It will use the CRM process as a strategy.
• B)It will focus on highly defined and precise customer groups.
• C)It will revert to a market aggregation strategy.
• D)It will create competitive functional areas.

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Definitions:

Pressure Dressing

A tightly applied bandage used to control bleeding and prevent swelling in a wound area.

Cardiac Catheterization

A medical procedure used to diagnose and treat some heart conditions by inserting a thin, flexible tube through a blood vessel to the heart.

Digoxin

A medication used to treat heart failure and certain types of abnormal heart rhythms by increasing cardiac contractility and controlling the heart rate.

Cardiac Output

The volume of blood the heart pumps through the circulatory system in one minute, a critical parameter for understanding heart function.