As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 109

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What is the card sent by the organization an example of?

• A)a touch point
• B)a predictive campaign
• C)a point-of-sale interaction
• D)a service message

Differentiate between observational and experimental studies.

Identify and explain common sources of bias in surveys and studies.

Recognize factors important in designing questionnaires to minimize errors.

Understand the concept of sampling and various sampling techniques.

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Definitions:

Pure Competition

A market structure characterized by a large number of small firms, a homogeneous product, and easy entry and exit from the market.

Nonprice Competition

A marketing strategy where companies attract customers through methods other than price, such as quality of product, service, or brand image.

Pure Competition

A market condition characterized by a large number of small firms, identical products, and free entry and exit, leading to price-taking behavior.

Product Differentiation

A marketing strategy that businesses use to distinguish their products from similar offerings on the market.