A Regional Utility Company Needs to Change Consumers' Perceptions of Its

question 116

Multiple Choice

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

• A)contraction of the number of services offered by the utility company
• B)adding new services to its product line
• C)repositioning
• D)disintermediation

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Definitions:

Control

The ability to sway or guide the actions of individuals or the direction of happenings.

Luck

The concept of experiencing positive, negative, or unexpected outcomes without a clear cause or reason.

Other People

Refers to individuals or groups outside of oneself, often considered in the context of social relationships or interactions.

Excessively High

implies a level or amount that significantly surpasses what is normal, necessary, or reasonable.