A Toronto Diamond Distributor Has Developed the First Branded Diamond

question 72

Multiple Choice

A Toronto diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewellers' aggressive price discounting.What is the purpose of this move?

• A)take away trademark rights
• B)build product identity and customer loyalty
• C)create a catchy phrase to promote diamonds
• D)combat the quality appeal of generic products

Distinguish between the marketing mix and product mix.

Comprehend the definition and scope of a product in marketing.

Identify the trend and importance of private-label brands in retail.

Realize the role of brands in differentiating products and firms.

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Definitions:

Institutional Investors

Organizations or entities, such as pension funds, insurance companies, and endowments, that invest large amounts of money into securities and real estate.

Asset Allocation

The process of dividing investments among different asset categories, such as stocks, bonds, and cash, to optimize risk and return.

Equities

Financial assets representing ownership interest in a company, typically in the form of shares of stock.

Surf Forecasting Software

A specialized software application that uses meteorological and oceanographic data to predict wave conditions and surf quality at various beaches.