Alberto-Culver Introduced Baker's Joy in the Mid-1980s as a Product

question 100

Multiple Choice

Alberto-Culver introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.What type of strategy was being implemented when Alberto-Culver discontinued the product?

• A)repositioning
• B)cannibalization
• C)product line extension
• D)product line contraction

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Definitions:

S-R Association

A concept in learning theory that suggests a connection or association is formed between a specific stimulus (S) and a specific response (R).

Social Learning

A theory that suggests people can learn new behaviors and acquire new information by observing others.

Dweck's Motivational Theory

Carol Dweck's theory proposing that individuals possess fixed or growth mindsets that significantly influence their learning, effort, and resilience in the face of challenges.

Implicit Theories

Beliefs or assumptions that individuals hold about how certain traits or abilities can change over time; these often guide behavior and interpretations of oneself and others.