You Are the Brand Manager for the Fatal Vision (FV)goggles

question 115

Essay

You are the brand manager for the Fatal Vision (FV)goggles that simulate how the world looks to someone who is seriously intoxicated.The goggles make the user feel disoriented and dizzy and are used in teen driving courses.The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles.The slogan used in the promotion of the goggles asks,"Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?

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Definitions:

Conservative Reaction

The response by conservative groups or individuals against changes or reforms that they perceive as threatening to traditional values or structures.

Enlightenment Thinking

An 18th-century intellectual movement that highlighted the importance of logic, self-reliance, and doubt about established beliefs.

Social Analysis

The systematic examination of the interactions, norms, and structures within a society to understand and explain social phenomena.

Durkheim

Refers to Emile Durkheim, a foundational sociologist who introduced concepts such as social facts, collective conscience, and anomie in the study of societal norms and structures.