Marketers Consider Which of the Following as an Example of a New

question 83

Multiple Choice

Marketers consider which of the following as an example of a new product?

• A)a 2012 model-year GE oven with the same style,parts,and colour as the 2009 model
• B)the addition of a management consultant service to a company that once specialized in investment management
• C)a rebranding of Lego products
• D)a flavour of Ben & Jerry's brand ice cream that was popular 5 years ago

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Definitions:

PEN Model

A psychological framework that describes personality based on three dimensions: Psychoticism, Extraversion, and Neuroticism.

Hans Eysenck

A prominent psychologist known for his theories on personality and intelligence, emphasizing the genetic basis of personality traits.

Psychoticism

A personality pattern typified by aggressiveness and interpersonal hostility, often linked to higher risk of developing psychotic disorders.

Surface Traits

Observable qualities or characteristics of personality that can easily be inferred from outward behavior, as opposed to deeper, more latent traits.