Many Years Ago,Athens,Greece,was Viewed as a Necessary Part of Any

question 115

Multiple Choice

Many years ago,Athens,Greece,was viewed as a necessary part of any tour of Europe.Then the city developed an image of a smoggy city choked with traffic.The Greek government realized package tour operators (a source of much of the tourist traffic in Greece) were unimpressed by the proposal to paint the facades of the buildings in Athens and to plant hundreds of trees and bushes.During which stage of its attempt to reposition Athens as a culture-filled destination for conventions would this have occurred?

• A)screening and concept testing
• B)establishing the new-product strategy
• C)exploring opportunities
• D)developing a business analysis

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