Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 116

Multiple Choice

Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala VMC Corporation.After the trade show,the newest lure made by Rapala will enter which stage of the new-product development process?

• A)commercialization
• B)idea generation
• C)idea screening
• D)concept testing

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Definitions:

Behavioural Issues

Challenges or problems related to the actions or behaviors of individuals within an organization, which can impact productivity and morale.

Management Accounting Systems

Systems used within a company to provide financial and non-financial information that helps managers make decisions to fulfill the goals of an organization.

Differentiation Strategy

A business approach where a company develops distinctive products or services to compete in the market.

Product Costs

The total costs incurred to bring a product to market, including materials, labor, and overhead.