When General Mills Changed the Formula for Its Oatmeal Crisp

question 92

Multiple Choice

When General Mills changed the formula for its Oatmeal Crisp cereal, it added ingredients to reduce the risk of high blood pressure, to lower cholesterol, and to reduce the risk of stroke, thus providing greater value to the consumer. Since it was not trying to reach a new target market, which new product strategy was General Mills using?

• A)improved product
• B)discontinuous innovation product
• C)repositioned product
• D)new product innovation

Understand the difference between fixed and flexible exchange rate systems and their impacts on international trade.

Identify the roles of different accounts within a nation's balance of payments, including the current account, capital account, and financial account.

Explain the factors leading to changes in a nation's balance of payments and the significance of these changes.

Recognize the effects of currency fluctuations on international trade and financial transactions.

---

Definitions:

Technology Empathy

The capability or approach of understanding and addressing the needs, limitations, and possibilities of using technology in human-centric ways.

Notes Master View

A feature in presentation software that allows users to edit the template for the notes pages.

Slide Master View

A feature in presentation software that allows for the editing of the default slide layout and design template, affecting all slides in a presentation.

Print Preview

A function in many software applications that lets users see exactly how a document will look when printed, before actually printing it.